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Spanish Version
La Gran D, with a broadcast signal of 50,000 watts at 1520 AM, has the most market coverage of any Spanish station in Oregon.
La Gran D features a Regional Mexican format for first- and second-generation individuals of Mexican origin.
La Gran D’s market segment has a strong desire for the sound and feel of “back home.”
La Gran D offers a blend of the most popular music, with the right mix of Rancheras, Nortenas, Banda, Grupos, and a dash of Tejano and Cumbia.
La Gran D is an authentic Regional Mexican Format.
La Gran D’s Regional Mexican format targets the highly sought after demo, Latino Adults 18-49.
Since 1990, the Portland Oregon Latino population has tripled in size. Thus, Hispanics now represent the largest ethnic community in Oregon.
More Latino consumers are searching the airways for a station that suits their lifestyle … the sound of La Gran D.
La Gran D’s is the market leader in producing top entertainment events for Oregon Latinos, creating unique event marketing opportunities for advertisers.
La Gran D listeners are active, brand-conscious consumers.
They are Young Latino Adult Professionals, aged 18-49, who enjoy taking full advantage of the Oregon lifestyle.
Oregon is the 19th ranked state in the nation, in terms of the size of its Latino population.
Latinos have the largest ethnic population in Oregon, representing over 10% of the state’s residents (more than 343,000 in total).
The growth rate of the Latino population in Oregon was 5% in 2004.
Oregon’s Latino labor force grew almost 3 times as fast as the nation’s, from 49,000 in 1990 to 181,000 in 2003 -- a 269% increase.
The city of Portland ranks 4th in the nation in Latino population growth from 1990 to 2005, growing from 84,000 to 298,486 -- an astonishing 257% increase.
Statewide, the rate of Latino growth is more than quadruple that of the overall population rate.
Virtually every newcomer to Multnomah County since 2000 has been Latino.
One out of every five residents in Marion County is Latino.
As seen for years, the growth of Latinos in Oregon continues to over-shadow that of other groups because of high birth rates.
One in six students in the Oregon public school system is Latino.
The annual Oregon statewide student count shows a 7% increase in Latino students in 2007 alone, outpacing the overall growth rate by 5%.
La Gran D listeners are of Mexican origin, residing primarily in Spanish-speaking homes. This is a high-growth segment which exhibits high brand loyalty and product/service awareness. La Gran D listeners spend a much higher proportion of their income on goods and services.
Forty-eight percent (48%) of Latino households have four or more members, with a high incidence of children and teens. Larger than average households equate to buying power. With a buying power of over $4.9 Billion today, Oregon Latinos are expected to amass $7.5 Billion in economic clout by 2010, an overwhelming 53% growth.
2-hour live broadcast (3 breaks per hour) at your location Forty (40) 30-second promos promoting the event, to air the week prior Twenty (20) 15-second live promos Monday-Friday Street Team on site with sound equipment (PA and music) $300 cash giveaway plus Station prizes, including CD’s, certificates, bumper stickers and more Your customers will get a chance to step into the Money Machine and grab all the cash they can
Mega Money Package 2-hour live broadcast (3 breaks per hour) at your location Forty (40) 30-second promos promoting the event, to air the week prior Twenty (20) 15-second live promos Monday-Friday Street Team on site with sound equipment (PA and music) $600 cash giveaway plus Station prizes, including CD’s, certificates, bumper stickers and more Your customers will get a chance to step into the Money Machine and grab all the cash they can!
2-hour live broadcast (3 breaks per hour) at your location Forty (40) 30-second promos promoting the event, to air the week prior Twenty (20) 15-second live promos inviting listeners to attend Street Team on site with sound equipment (PA and music) Station prizes, including CD’s, certificates, bumper stickers and more!.
1-hour live broadcast (3 breaks per hour) at your location Twenty (20) 30-second promos promoting the event, to air the week prior Twenty (15) 15-second live promos inviting listeners to attend Street Team on site with sound equipment (PA and music) Station prizes, including CD’s, certificates, bumper stickers and more!
